The blog IAMHIA which has been online since 2009 deals with the themes of lifestyle, fashion, design, travel and inspiration around the artistic field.
In 2012 the blog had a re-release and was updated. For this purpose, a completely new corporate design consisting of letterheads, business cards and the individually designed media kit was created.
IAMHIA stands for both a classic and a sporty look. The unique urban style is constantly recognizable in the works. A logo with a graffiti-like look based on the grotesque font „Anton“ was designed accordingly. The method of tracing the font by using a brush with an unclean basic shape gave the logo a striking and an appropriate grunge look.
The fresh blue color gives the street look the necessary contrast and it is also optimally suited for the image of the blog.